Product managers need to multitask. Their job requires them to do strategic thinking, data-driven decision-making, and communicate complex ideas clearly across diverse teams. Yet even the most experienced PMs find themselves staring at blank documents, struggling to structure their thoughts when writing PRDs, crafting stakeholder updates, or analyzing user feedback. In this day and age, it’s best to leverage AI and let it do 80% of the skeletal documentation work and then do the 20% tweaking to make it context-specific. There is absolutely no need to reinvent the wheel.

The difference between good product managers and great ones often comes down to having the right frameworks and templates at their fingertips. That’s where these 30 battle-tested prompts come in. Whether you’re a new PM looking to establish solid processes or a seasoned professional seeking to streamline your workflow, these prompts will help you approach every product challenge with clarity and confidence.

AI will not do the work for you. It will give you a structure that you can tweak to get the desirable end result. Here are 30 practical prompts for product managers:

While handling Strategy & Vision:

1. “As a product manager of the [Company XYZ] and [Domain XYZ], create a product vision statement for [product XYZ] that aligns with business goals of [specific objectives] and addresses user pain points around [specific problems].”

2. “Develop a competitive analysis framework comparing [your product] against [competitors] across dimensions of features, pricing, user experience, and market positioning. Include a comparison matrix with the format:

Feature	Your Product	Competitor A	Competitor B	Competitor C
Core Feature 1
Core Feature 2
Integration X
Mobile App

3. “As a product manager of the [Company XYZ] and [Domain XYZ], design a product roadmap for the next 12 months that balances technical debt, new features, and market opportunities, with clear prioritization criteria. Some of the key features and issues in the order of highest priority first are [issue and feature list].”

While doing User Research & Insights 

4. “As a product manager at [Company Name] in the [Industry/Domain], develop a comprehensive user persona for our [specific target audience segment]. The persona should include:

• Core Demographics: Age range, location, income level, education, job title/role 
• Behavioral Patterns: How they currently solve [relevant problem], digital habits, decision-making process, and product usage frequency 
• Pain Points: Primary frustrations, obstacles, and unmet needs related to [specific problem area]
• Goals & Motivations: What they want to achieve, success metrics that matter to them, and underlying motivations 
• Communication Preferences: Preferred channels (email, social media, in-person, etc.), messaging tone, and information consumption habits 
• Influencing Factors: Who or what influences their decisions, budget constraints, and evaluation criteria

Format this as a detailed persona profile with a name, photo description, and narrative summary that brings the persona to life for our product development team.”

5. “As a product manager at [Company Name] in the [Industry/Domain] for [Product], Design a user interview script to validate assumptions about [specific feature/problem] with questions that avoid leading responses.”

6. “As a product manager at [Company Name] in the [Industry/Domain] for [Product], Analyze user feedback from [source(file attachment)] and categorize insights into themes, prioritizing by frequency and business impact.”

This one’s my favorite 🙂 : Ease up documentation for Feature Development (Design/Prioritization/Testing)

7. “As a product manager at [Company Name] in the [Industry/Domain] of [Product X], Write a PRD (Product Requirements Document) for [feature] including user stories, acceptance criteria, edge cases, and success metrics.Optional(attach an existing PRD if your company has a specific template).”

8. “As a product manager at [Company Name] in the [Industry/Domain] of [Product X], Create a feature prioritization matrix using [frameworks like RICE, Kano, or MoSCoW] for these potential features: [list features].”

9. “As a product manager at [Company Name] in the [Industry/Domain] of [Product X], Design an A/B test plan for [feature] including hypothesis, metrics, sample size requirements, and success criteria.(attach an existing test case template if your company has a specific template)”

Drafting Stakeholder Communication 

10. As a product manager at [Company Name] in the [Industry/Domain] developing [Product Name], write a compelling executive summary for [Project/Feature Name] that secures stakeholder buy-in. Structure it to address:

• Business Impact: Quantified value proposition (revenue impact, cost savings, user growth, or market opportunity), alignment with company strategic objectives, and competitive advantage gained
• Resource Investment: Required team size and roles, budget allocation, key dependencies on other teams/systems, and any specialized skills or tools needed
• Delivery Timeline: Major milestones with dates, critical path items, risk mitigation buffers, and go-live target
• Success Metrics: How you’ll measure project success and ROI within [X months] post-launch
• Next Steps: Immediate actions needed and decision points for leadership

Write in executive-friendly language that emphasizes outcomes over process. Include 2-3 supporting data points or market insights. Keep the summary under 300 words while ensuring every sentence adds clear value to the business case.”

11. “As a product manager at [Company Name] in the [Industry/Domain] developing [Product Name], Create a stakeholder communication plan for [product launch] including audience, messaging, channels, and timing. Add details such as frequency, agenda, and duration.”

12. “As a product manager at [Company Name] in the [Industry/Domain] developing [Product Name], Prepare talking points for a quarterly business review covering product performance, key wins, challenges, and upcoming priorities based on the feature list delivered and in the pipeline : [List of features].”

Defining & Analyzing Metrics  

13. “As a product manager at [Company Name] in the [Industry/Domain] developing [Product Name], Define key performance indicators (KPIs) for [product/feature] including leading and lagging indicators, targets, and measurement methodology.”

14. “As a product manager at [Company Name] in the [Industry/Domain] developing [Product Name], design a comprehensive dashboard specification to monitor [Specific Goal/Objective] that enables data-driven decision making. Include:

• Primary Metrics & KPIs
• Dashboard Layout & Visualizations:
  • Specify chart types (line graphs, bar charts, heat maps, etc.) and rationale for each
  • Data hierarchy (summary view at top, detailed breakdowns below)
  • Time filters (daily, weekly, monthly, custom ranges)
  • Segment filters (user cohorts, product features, geographic regions, etc.)
• Data Sources & Integration:
  • Required data sources and collection methods[X database used]
  • Data refresh frequency and any real-time requirements, every X secs
• Automated Alerts & Notifications
• User Access & Permissions:
  • Who needs access to which data levels
  • Role Based Access
• Provide specific examples of metric calculations and include mockup descriptions of 2-3 key visualizations. Consider both operational monitoring and strategic reporting needs.

15. “As a product manager at [Company Name] in the [Industry/Domain] for [Product X], Analyze the file [attached file] product usage data to identify drop-off points in the user journey and recommend optimization strategies.”

Developing Launch & Go-to-Market Strategy

16. “As a product manager at [Company Name] in the [Industry/Domain] for [Product X], Develop a go-to-market strategy for [product/feature] including target segments, positioning, pricing, and channel strategy. Include a high-level step-by-step plan to launch.”

17. “As a product manager at [Company Name] in the [Industry/Domain] for [Product X and Feature Y], Create a product launch checklist covering pre-launch, launch day, and post-launch activities across all teams.”

18. “As a product manager at [Company Name] in the [Industry/Domain], design a comprehensive beta program for [Product Name] that validates market fit and drives successful launch. Structure your program plan to include:

• Program Objectives & Scope:
  • Primary goals (product validation, user feedback, market testing, etc.)
  • Known limitations
• Participant Strategy
• Engagement & Support Framework
• Feedback Collection System
• Success Metrics & Analysis
• Program Operations

Include a timeline with weekly milestones and specify how insights will be incorporated into the final product.”

While Problem-Solving & Decision Making:

19. “As a product manager at [Company Name] in the [Industry/Domain] for [Product X], Use the 5 Whys technique to root cause analyze why [specific problem] is occurring and develop actionable solutions.”

20. “As a product manager at [Company Name] in the [Industry/Domain] for [Product and Feature], Create a decision matrix for choosing between [options] using weighted criteria relevant to business objectives.”

21. “As a product manager at [Company Name] in the [Industry/Domain] for [Product X], Develop risk mitigation strategies for [feature/project] identifying potential issues, probability, impact, and response plans.”

Cross-Functional Collaboration

 22. “As a Product Manager at [Company Name] in the [Industry/Domain] developing [Product Name], create a comprehensive sprint planning template that ensures cross-functional alignment and realistic delivery commitments. Design the template to address:

• Pre-Sprint Preparation: Backlog refinement checklist (user stories estimated, acceptance criteria defined, dependencies identified)
• Story Planning Framework: User story template, Story point estimation guidelines, complexity analysis
• Capacity & Constraint Planning: Team velocity tracking and sprint capacity calculation, Technical debt allocation (percentage of sprint capacity)
• Cross-Functional Alignment: Product requirements sign-off process, Design review and approval workflow, QA testing strategy and timeline, Deployment and rollback procedures
• Risk Management & Success Metrics tracking
• Documentation Requirements

Include specific time allocations for each planning activity and decision-making frameworks for common trade-off scenarios (scope vs. timeline vs. quality).”

23. “As a Product Manager at [Company Name] in the [Industry/Domain] developing [Product Name], Create a communication framework for managing dependencies between [teams/products] including escalation procedures and SLA definitions.”

24. “As a Product Manager at [Company Name] in the [Industry/Domain] developing [Product Name], Develop success criteria for cross-functional projects that align engineering, design, marketing, and sales objectives. Include time, scope, and effort as parameters.”

Gathering and Analysing Customer Success & Support Related data 

25. “As a Product Manager at [Company Name] in the [Industry/Domain] developing [Product Name], Analyze customer support tickets data attached in file [Attached file] to identify product improvement opportunities and prioritize based on impact and effort.”

26. “As a Product Manager at [Company Name] in the [Industry/Domain] developing [Product Name], design a comprehensive customer onboarding experience for [Target User Segment] that drives rapid value realization and long-term engagement. Structure your onboarding strategy to include:

• User Journey Mapping:
  • Pre-onboarding touchpoints (signup motivation, expectations set)
  • Time-to-value milestones (first value moment, ongoing value realization)
  • Drop-off risk points and intervention opportunities
• Progressive Onboarding Framework
• Activation Mechanics:
  • Required vs. optional setup steps with clear rationale
  • Interactive tutorials, guided tours, or hands-on demos
• Multi-Channel Experience
• Measurement & Optimization:
  • Leading indicators (completion rates by step, time spent)
  • Activation metrics (feature adoption, successful task completion)
  • Feedback collection methods and sentiment tracking
• Support & Intervention System:
  • Proactive outreach triggers (stalled progress, repeated failures)
  • Escalation paths from self-service to human assistance

Include specific timeframes for each onboarding phase, conversion benchmarks at key milestones, and a measurement dashboard specification to track onboarding health metrics.”

27. “As a Product Manager at [Company Name] in the [Industry/Domain] developing [Product Name], architect a comprehensive customer feedback ecosystem that transforms user insights into actionable product improvements and drives continuous innovation. Possible tools to collect feedback are [List of tools]. Design your feedback system to include:

• Collection Strategy: In product feedback/post-interaction survey etc.
• Feedback Categorization & Triage Framework: Classification/ Severity/ Sentiment analysis etc.
• Data Integration & Analysis Pipeline: Centralized feedback repository, Quantitative metrics, Trend analysis and pattern recognition
• Action & Response System
• Internal Workflow & Accountability

Include specific SLAs for feedback acknowledgment and resolution, escalation triggers for high-priority issues, and a quarterly review process for system optimization and stakeholder alignment.”

While focusing on Innovation & Growth:

28. “As a Product Manager at [Company Name] in the [Industry/Domain] developing [Product Name], Brainstorm new product opportunities using [specific frameworks like Jobs-to-be-Done, Blue Ocean, or Lean Canvas] for [market/segment]. Give me 4-5 detailed opportunities.”

29. “As a Product Manager at [Company X] in the [Industry/Domain], Evaluate the product-market fit of [product] using quantitative and qualitative indicators, with recommendations for improvement.”

30. “As a Product Manager at [Company Name] in the [Industry/Domain] developing [Product Name], design a rigorous hypothesis-driven experiment to validate [Specific Assumption] about [Target User Segment] behavior or [Market Opportunity]. Structure your experimental approach to include:

• Hypothesis Formulation:
  • Clear problem statement and underlying assumptions being tested
  • Specific, measurable hypothesis using the ‘If…then…because’ format
• Experimental Design Framework:
  • Test methodology selection (A/B test, multivariate, cohort analysis, user research)
• Measurement & Metrics Strategy
• Implementation Planning
• Data Analysis Framework
• Decision-Making Criteria

Include specific success scenarios, failure scenarios, and contingency plans. Define how results will influence product strategy and future experimentation priorities.”

Save this page to 10X your productivity! Want to learn more on how to use AI effectively for prompting: Check out our post on how to write a perfect prompt here.